Wednesday, July 24, 2013

Apple and Microvision

Just a few years ago Microvision shareholders were betting on a deal that Apple would integrate Microvision's laser based engine into one of their products. The rumors spread like wildfire and on more than one occasion, Microvision's stock price would see a double digit gain. During that period of time, Alexander Tokman, Microvision's CEO, would comment during nearly every conference call on how Apple was very interested in their product, but Tokman would never provide any details on their conversations. The rumors went on for years and eventually faded away along with Tokman's comments mentioning Apple in conference calls. Apple, just like many other companies, have always been interested in pico projection technology, and in my opinion, are just waiting for the technology to mature.

With the development of the direct green laser, Microvision's second generation engine is vastly superior to the first engine created years ago. The PicoP Gen2 engine is capable of delivering the image quality and brightness companies like Apple have been waiting for. The world is just waiting for the next big thing from Apple and it may possibly be laser based.

Pico-Like Projectors for Future iDevices & MacBook Pro

 “We are really excited about the upcoming releases of iOS 7 and OS X Mavericks, and we are laser focused and working hard on some amazing new products that we will introduce in the fall and across 2014.” Tim Cook, Apple CEO