Microvision CES - From Bull to Bear
I have been holding Microvision (MVIS) stock for many years now and witnessed my fair share of Microvision's bull rallies leading up to CES, followed by a sell off once nothing of significance is announced. I wish the CES bull rally would hold, just like the 50% Apple rumor spikes in the past, but the bears always come out to ruin the optimism. So did anything really interesting come out of CES?... in short.. nothing. same old story. Microvision is still looking for that "killer product".
The Sony MPCL1 with Microvision state of the art PicoP engine is a highly improved product over the original ShowWX+. The new PicoP engine display's is a brighter crystal clear 720p image along with better battery life. Features such as being able to stream content via wireless and run the device plugged in is a major step forward. But while it seems that this may be one of the best pico projectors on the market, is isn't a killer product. Even to this day, when I demonstrate the ShowWX+, people are in awe. But for $350 and very limited practical uses, its not a product that's going to be flying off the shelves. Even back in the day when the ShowWX+ was sold at BestBuy, they had to auction a significant amount on the BestBuy auction site just to get rid of them. Its a very useful product for some but to expensive for that one time yearly use for many.
But Microvision is still pressing forward. They have proven their technology is superior and can be embedded into a variety of devices. Along with big names like Sony on board, there are plenty of other similar companies at this present time who are testing/designing new products with Microvisions engine. The question is when will Microvision find its killer product? In my opinion, Apple/Samsung/Microsoft/Sony etc have all discussed the possibility of embedding Microvision's display engine into their mobile devices alongside top tier automotive manufactures for heads up display. Until then, all these random products are going to provide just enough cash to keep Microvision afloat.
